Question

What are the market forces that brought about the transition from marketing based on
production efficiency to selling, and then to Internet marketing? How do you measure the
success of marketing today?

Answer 1

Marketing is one of the primary operations and processes in the enterprise since the beginning of business enterprises. The marketers, in the beginning, used the product orientation strategy. The producers focused on the quality of the products and the importance of mass production. The companies used to market their products under the ambit of product quality. Their main motive was cost reduction and efficiency. After the evolution in the market, the businesses focused on the concept of selling. The selling strategy focused more on the needs and wants of the customers than the producers' simplicity. The business leaders became more customers cautious. In the current era and times of technology, the companies tend to adopt the concept of social and digital marketing. Social marketing focuses on the customers, keeping in mind the societal concerns. Companies tend to advertise the products on social media to meet the customers' requirements and needs. It is the concept of internet marketing where the companies market the products through the internet. It avoids the wastage of resources like paper. Also, it improves the efficiency and sales of the company. In today's times, the organization measures its success in marketing with the help of the number of customers and the amount of sales. The companies also determine the reach out of the advertisements to potential customers. The advertisements subsequently increase the sales of the company. Hence, marketing plays a crucial role in sales if the company.