In: Operations Management
detail recommendations for a bike sharing company regarding their future growth in case of a global pandemic like covid 19
In light of the current epidemic, vehicle sharing companies have learned that in order to truly prepare for a global threat, the need to be proactive holds the most weightage. What this means is the fact that a biological threat that has the potential to stop every form of business can never be prepared for and therefore, we should be prepared for everything, even if it is counterintuitive. For a business looking to follow a model of sustainability and a long term vision, the consideration of upgrading the vehicles in the fleet is the first priority. Making the batteries larger, using technology or vehicles that need least repairs, and properly sanitizing and maintaining the structural integrity can help the business ensure that the least amount of intervention and things that would require the individuals to stop between their journey can be minimized. The consideration should also be placed to form a network with companies that make use of logistic partners to ensure that in the case of a national-level threat, they can combine their businesses to ensure that they are both able to serve the people and maintain a working profit to ensure cash flow that would help them sustain this period of distress. The company would also need to have a change in mindset during any such crisis. While sustainability should still hold the highest consideration, the mindset should change to small-term profit and maintaining cash flow while reducing expenses as much as possible to remain operational.
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