Question

What is genericide? what is a recent case and what are recommendations regarding how marketers can avoid it.

Answer 1

Genericide is when a protectable trademark of a corporation becomes a standard, or generic, noun. This occurs when the name of a label is so popular that it becomes a synonym for the whole category of name. The trademark is considered "abandoned" and is part of the public domain when this happens.

You have a successful marketing strategy, the product is famous and ultimately moves to the category's forefront. Since it's becoming the go-to for all, people start using your brand name in everyday speech. You get into the dangerous waters of potential genericide at that stage.

First, using the generic name in accordance with the trademark, as indicated by Kimberly-Clark Corp.'s campaign for Kleenex ® brand tissues in their tagline. The generic word here is "tissues." The expression specifically separates Kleenex ® from the same category as the brand name and tissues.
Always using the trademark itself as a term. This is exactly what genericide is like.
Using the ® symbol or, for a trademark, the TM.
Avoid using the trade mark in or in the plural as a verb.
Don't alter or abbreviate the trademark.

Genericide will hugely damage the brand and business of a company. The consumers group has told them about the consistency and value of your goods with your trademark. What sets you apart from your rivals is your trademark. Losing the spot in the minds of consumers is like losing the public image of your company. Because of this, genericide prevention is paramount Eventually, genericide avoidance is about walking the fine line between being a household name and falling into everyday speech. Adhere to the rules on the use of labels, and be sure to take action when people abuse your image.