Question

Write a 8to 9 pages report on trend in Big Bazar I.e  conversion from offline to online platform due to Covid19

Answer 1

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Abstract

Large format offline retailers and wholesalers, including Future Group, Spencer’s Retail, Metro Cash and Carry and Walmart’s Best Price, have stepped up efforts to service customers online, building omni channel models to deliver goods and groceries amid a nationwide lockdown

The move, buoyed by increased demand from customers who are ordering staples and household supplies online in the wake of restrictions imposed due to the Covid-19 pandemic, is a cautious first step from the brick-and-mortar retailers although it is as yet unsure if demand will persist even after the lockdown ends. online or telephonic orders accounted for about 30% of the hypermarket’s sales, even as the bulk of sales continued to be through customers visiting stores even during the lockdown period.

“Now, during the lockdown, OOS (out of store) business has gone up from a low single digit to double digits, thanks to e-commerce and phone orders increasing multiple times,” said Devendra Chawla, CEO of Spencer’s Retail, which operates about 200 supermarkets in various cities. German wholesaler Metro Cash and Carry India launched its mobile app earlier this month. Initially, it had planned to pilot the app for members in Bengaluru only, but the Covid-19 pandemic prompted it to roll out the ..

Now a days people don't want good morning good night messages from brands; they want to hear about discounts and offers on products from the retailer. Big Bazaar employs this learning in every piece of communication it creates for the online and offline mediums. Big Bazaar’s communication philosophy has been effective resulting in “21 per cent of our consumers

The retailer incentivize every interaction that a consumer may have with the brand online, thus giving them that extra nudge to head into a store. We wonder for how long this coupon strategy might work for the brand

The other great teacher for Big Bazar has been Bollywood and its use of digital to break a marketing campaign. Big Bazar started to use Bollywood style of marketing to create snacky content and create anticipation for what is to come. So Big Bazar first breaks the campaign on digital, then uses television for reach, and finally print for conversion.

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