Question

In: Operations Management

Scenario: You work in the marketing and media department of a mid-sized Connecticut company that publishes...

Scenario: You work in the marketing and media department of a mid-sized Connecticut company that publishes a popular newsletter about its industry (you can decide what the industry is). Currently, the newsletter is a print document published and distributed bi-monthly for free to hundreds of different readers around the world. You are one of the editors of the company’s newsletter.

With a change in policy and publishing, you need to send a mass email to your subscribers to inform them that your company’s newsletter will now be delivered electronically, by e-mail, and will be updated monthly instead of bimonthly. Customers who wish to receive the print version of the newsletter will be charged an annual handling fee of $30. Customers need to inform the company if they wish to cancel their subscriptions to the newsletter.

Be sure to present these changes positively—with your customers’ point of view in mind.

You may write on behalf of an existing company or create your own persona. Also, you may add details for why they change is being made such as digital marketplace, environmental concerns, economic adjustments, etc.

Solutions

Expert Solution

-----------------------Original message-----------------------

Date: mm--dd--yyyy

From: Editorial desk

To: Subscriber

Subject: Shifting to e-newsletters

Dear Reader,

At the very outset, we at the editorial desk must take this opportunity to thank you for your continued support and subscription. It is thanks to hundreds of readers like you from across the world that we are able to sustain and deliver our company's print newsletter to you bi-monthy.

However, in keeping with the changing times - digitial age and taking more of a corporate social responsibility towards our environment, going forwards we are lending our support towards a more sustainable economy which would imply a change in the way you continue to receive our favorite newsletter. We are also facing a challenge in balancing our growing costs while remaining independent and without compromising on the quality of our newsletter's content while providing you with the coverage of all the latest international developments, stories and trends in the hospitality and catering industry. So, in order to keep the content free of bias we need to make a few economic adjustments which will require this change and hope that you will understand and continue to support us.

Kindly note that customers who wish to receive the print version of the newsletter will be charged an annual handling fee of $30 which would include the postal charges and subscribers need to inform us if they wish to cancel their subscriptions to the newsletter.

Thus, hereafter, our company’s newsletter will be delivered electronically, by e-mail, and will be updated monthly instead of bi-monthly. So, you as a reader can get your favorite newsletter delivered straight to your inbox at an increased frequency without having to face any postal/courier delays.

I look forward to your continued support and subsciptions.

Thanking you,

Yours truly,

xoxo.

Editor,

International Hospitality Services, LLC,

Connecticut,

USA.

----------------------------------------------------------------------------------------------------------------------------------------------------------------------------

keosha answered 1 year ago
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