Question

We are a mid-sized marketing consulting firm that provides client services in the US and abroad. You have been assigned as an RKG’s consultant. For your first major project, you are responsible for creating a Marketing Plan for a hypothetical product, service, or organization of your choice. The Marketing Plan is focused on various strategy using new media and/or traditional media platforms and social media tools as the basis for the initial introduction into the market.

Answer 1

Marketing plan for a product such as eatable item that we are going to launch in the market- Marketing plan is the first step that company needs to plan before launching their product in the market. Marketing plan includes various types of strategies, goal and analysis of the competator.

The points we should make sure before launching your product-

1- Analysis of market competators- It is the first step that company need to do. Figuring out of your rivals' qualities and shortcomings. You can do this by various surveys and market research. Try to design different product from them with more amount of qualities.

2- Plan your Marketing message- Plan something unique or we can say catchy slogans will defenitely attracted the youngs one towards the eatable item. The slogans, Name of the product is the thing that attracts its customers towards the product.

3- Knowledge about the audiences- The survey should be done by the company to know the interest and the taste of the audience which they prefer the most. If we want to hold market of eatable product then customer is the key thing that will help you to be at the top. Customer satisfaction is very important aspect of any business.

4- Financial planning- After doing all the steps you should decide the cost of the product in which you have to launch your eatable item in the current market. The coost incurred in producing that item should be added and then the final MRP of the product should be decided.

5- Marketing strategy- Marketing strategy refers to plan that company need to make before launching their product. How company will market their product and which platform they will use to market the product. Eatable item need media marketing, television marketing and various advertisment.

6- Customer loyalty- The product that we are launching is not for a short term so we need genuine customer who will promote our product in the market. Customer satisfaction is the key of the business so comppany should take care the needs of customer.

Marketing plan for eatable item -

1- New media marketing strategy for eatable itme- New media marketing fixates on advancing brands and selling items and administrations through built up and developing on the web channels.New media marketing technique is the fast and emerging way of market your product.If we market our new eatable item thorugh new media then it will help us-

- To collect more information of the customer.

- Building stronger relationship with the customer and more interaction of customer with the company is there.

- Vedeo marketing strategy, maintaining website and social media marketing are some new media marketing channels to market the products.

2- Traditional media of marketing- Traditional media permits organizations to focus on a wide objective crowd through boards, print promoting, TV advertisements. It is expensive method compare to new media technique we can take help of traditional media to market our eatable item such as-

- advertsiment on newspaper

- advertisment on Tv , This is the best and effective method to spread word about your product in the market.

3- Social media marketing of eatable item- It is a new and trending method of marketing in this type of marketing we can upload daily fees about are eatable item on social media such as facebook, instagram etc. Through this channel we can get connected with young youth of the nation.