Question

Chosen Company: General Electric

Assignment Regulations:

*Recommened words: 2000

*You are supposed to Continue Assignment-2 and while submitting Assignment-3 include Part-A also.

*You should use references (company website, financial databases, etc…)

*While referencing, use APA reference style.

*All students are encouraged to use their own words.

*If Plagiarism is more than 25%, you will get zero marks.

*Submit in word format only

Write a Marketing Plan considering the following points

PART-B

3. Target Market Analysis

identify the target market, describing how the company will meet the needs of the consumer better than the competition does. List out the expectations consumers have for the product.

4. SWOT Analysis

Strengths

List the strengths of the business approach such as cost effectiveness, service quality and customer loyalty.

Weaknesses

Describe the areas of weakness in the company's operations, such as government policies and procedures, and management inexperience.

Opportunities

Examine how proper timing, as well as other factors such as your company's innovativeness, may improve the business's chances of success.

Threats

List the external threats to the business' success

5. Marketing Mix (4 P’s ) Analysis

Product or Service

Identify the product or service by what it is, who will buy it, how much they will pay for it and how much it will cost for the company to produce it, why a consumer demand exists for your product, and where your product sits in comparison to similar products/services now available.

Place

Identify the location of your business, why it is located there (strategic, competitive, economic objectives), your expected methods of distribution, and timing objectives.

Promotion

Describe the type of promotional methods you will use to spread the word about your product. Identify techniques such as word of mouth, personal selling, direct marketing, sales promotion etc. television, radio, Social media and newspaper ads.

Price

The prices of your products or services that reflects the overall company strategy. Should be competitive as well as a reflection of the quality, costs and profit margin.

I've done part A of the assignment and i need part B. my chosen company is General Electric and the needed is 3000(1000part A and 2000 part B)

Answer 1

General Electric is world biggest companies in the engineering solution for technical products. General Electric is very well known for creating reliable products and providing Engineering solutions at a better cost.
SWOT analysis for General Electric.
Strength
General Electric has a very wide span of product Rangers. It starts from aviation to the consumer electronics, motors, finance, energy generation, healthcare, lighting, software as well as oil extraction. All of these are a part of the diverse portfolio. They have a very well balance revenue screen from different sectors and the business is globally expanded. This definitely helped general Electric to grow prominently in the specific market in different fields. They are mainly focusing on globalisation and most of their business is out of their parent country which provides a balanced revenue generation from different parts of the globe.
Weaknesses
General Electric relies on third parties for supplying materials to them. This year Reliance definitely degrees is the overall revenues which have been generating through their different channels. Dependency is also create a concern of raw materials and also provides a caution to the visibility of the raw materials in the specific time. It has a strong target by other competitors as the working structure of General Electric is very huge.
Opportunities
Global acquisitions as well as a strengthening the business by expanding the business to the developing countries is one of the most important opportunities for General Electric. Emerging economies are the biggest scope for the company to specifically provide their services and to earn more and more credit from these countries. They also have new possibilities of implementing oil pipelines into different countries for increasing their overall revenue generated from different countries.
Threats
Strict environmental policies as well as changing government policies are also bigger threat for General Electric. Economic and political risk are very large as the working structure of the organisation is enormous in terms of global work structure. Information Technology kal Threads are also available for the company to influence their overall working pattern and to diminish there security. Fluctuation in currencies and the Global economic recession is also a main reason for affecting their Global Business

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