Question

Give an example of a company that uses the sales promotion. Describe, or preferably show, a specific example of the company promoting a product or service using the sales promotion. Discuss how/why the sales promotion, communications channel, messaging and appeal, are appropriate for the target market the company is trying to reach.

Answer 1

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EXPLANATION:

When we talk about Sales promotion the first company that comes to my mind is NIKE.It has a unique way of sales promotion.The goal of Nike Inc's ads is to meet the highest potential target customer markets. Efficient advertising draws brand customers. These ads often improve clients' view of the company and its goods. Although advertising is an effective marketing tool, it's typically expensive, particularly in the case of mass media like TV , radio and printing. Today, Adidas benefits from good execution from a stronger brand identity and an improved demand for its products. Consequently, despite the high cost of advertisement, the company has positive gains in its financial performance.

Nike Inc. uses famous people as a ideal customer or client to represent its goods. The organization's ads show prominent celebrities, including professional athletes. Brand customers can see that their favorite celebrities use Nike products. It inspires these customers to buy and use these goods. The advertising strategy of the business incorporates successfully sell products by celebrities in advertisements to customers by convincing them to adopt the preference of Nike by other celebrities.

Nike's unauthorized distribution operations usually take place in stores. Shop workers are specialized in customer service. These people should learn more about the company's goods and persuade customers to buy the goods. In some cases, sales staff assist the company with personalized services that help identify the appropriate Nike product. Individual sales promote the acquisition process and thereby increasing the company's competitiveness.

Targeted marketing is used by Nike Inc. in order to target consumer product markets. These new goods are usually heavily marketed. But, in order to have a larger impact, the organization hires salesmen to approach other firms or individuals within its client groups. The business manufactures and markets the products for sporting associations, for example, in universities and schools. The strategic blend of Nike 's strategy uses targeted messaging to connect with target purchasers and encourage them to buy the products from the brand.Nike also provides numerous ad promotions in order to retain buyers and give the consumer extra advantages through the product promotion technique. The application's Nike Puls account gives access to music, guided meditation, fitness classes.

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