Describe the three types of sales promotion available for firms

Expert Solution

	TYPES OF SALES PROMOTION
-	FREE SAMPLES AND GIFTS OF THE PRODUCT.
	IT CAN BE OFFERED WITH THE SPECIFIC PURCHASES. IT MAY BE LIKE PURCHASING IN TOTAL MORE THAN THE PRESCRIBED AMOUNT, PERSON WILL BE ELIGIBLE FOR GIFT.
	IF NEW PRODUCT IS LAUNCHED THEN IT CAN BE OFFERED AS FREE GIFT OR AS SAMPLE WITH THE SALE OF EXISTING PRODUCTS TO THE CUSTOMER OF EXISTING PRODUCT.

-	DISCOUNT COUPONS CAN BE OFFERED. COUPON CONTAINS THE EXPIRAION DATE AND THE CONDITIONS FOR USE. IT MAY BE OFFERED WITH THE SALE OF EXISTING PRODUCT JUST LIKE SAMPLE AND GIFTS.

-	FREE SHIPING FACILITY ON THE ORDER WHICH HAVE TOTAL AMOUNT OF PURCHASE MORE THAN THE PRESCRIBED LIMIT. FREE HOME DELIVERY WILL SAVE THEIR SHIPPING CHARGES AND THEY WILL BE MOTIVATED TO PURCHASE MORE TO GET THE BENEFIT.

-	FESTIVAL OFFERS OR LIMITED TIME OFFERS ON ANY OCCASION. FOR EXAMPLE, COMPANY GIVES THE OFFERS WHILE CELEBRATING THE 50 YEARS OF SUCCESSFUL BUSINESS IN SPECIFIC PRODUCT.
	OR, OFFERS ON THE INDEPENDENCE DAY, DIWALI OR SUCH OCCASSIONS.

-	FOR SALES PROMOTION IN WHOLESALER, BULK PURCHASES AND SPECIFIC DISCOUNT IS VERY WELL KOWN STRATEGY. IT ALSO WORKS IN RETAIL SECTOR. CUSTOMER IS MOTIVATED TO PURCHASE MORE FOR REDUCING THEIR TOTAL PURCHASE COST.

-	PARTICIPATING IN EXHIBITIONS AND FAIR FOR THE PRODUCTS WHERE PROSPECTIVE BUYER USED TO VISIT.

ekkarill92 answered 2 years ago

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