Question

Good questionnaire design avoid putting important items at the very end of the questionnaire

Answer 1

At work, we were asked to undertake a research on the 'Influence of social media campaigns upon Drink and Drive cases'. Our team consisted of 7 members, possessing various desirable set of skills to undertake this Research. The end-user of this research Project was our client for whom we were designing this project. We had a modern approach to understand the effectiveness of the social campaigns that could positively influence the drivers to avoid drinking and driving. Youngsters in this group were to make the respondents more approachable to our questionnaire.

It was a very sequential process. In order to accomplish our team project, we first needed to study various social campaigns that are being in circulation currently. The motive and the pattern of such campaigns would then be studied. Thereafter, a questionnaire was prepared to undertake a primary survey upon 'Drink and Drive' cases and to further evaluate the influences of social campaigns upon the respondents, if any. Next, various quantitative and qualitative analysis upon the questionnaire were done to draw inferences and conclusions hence. In the final stage, a comprehensive research report, compiling all our activities shall be prepared.

The Sequential Method adopted:

Research Plan  

Once the objective of the study was understood, we needed to identify the segments of society that should be surveyed in order to serve the purpose. We therefore decided to interview the youth as they are generally perceived to be irresponsible and a lot of hit-and-run accidents have been reported in the newspapers. To understand why this is so, we decided on the youth as our sample size. The net was also used to gain more information.

Data Sources

PrimarySources:
This was the main source of data for our research. It was obtained by conducting a survey and collecting information from various respondents. We also spoke with individuals who are in an age group of 18 years to 35 years.

Secondary Sources:

Our Secondary data was limited to world wide web and Books on Organisational Behaviour.

Research Approach

The research approach was a survey that involved face to face interviewing of the individuals.

Research Instrument

The research instrument used was a questionnaire. Since detailed information was required from the survey, the questionnaire was a mix of questions having Likert Scale, open ended questions, close ended and semi open ended questions. We also used objective multiple-choice questions.

Sampling Plan

The sample size of the students was youth- both students and professionals. The respondents belonged to the city of New York.

Social Advertisement Chosen: Don’t Drink and Drive.

As the topic was quite broad and we had to narrow it down to a level where we could analyze the whole dynamics of the topic in a given frame of boundaries and hence we had the choice of picking up social causes which are prevalent in our society. There were numerous options but something which appealed universally and very much a controllable act was the case of “Drink and drive” which results in crashes/accident surmounting to huge loss of life and property. There were many ad campaigns launched by various government and non-governmental organization across the US and it is very important that we take a detailed analysis of a person who has seen these social advertisements in any form whatsoever.

Sampling Plan

The sample size of the students was youth- both students and professionals. The respondents belonged to the city of New York.

Social Advertisement Chosen: Don’t Drink and Drive.

ANALYSIS

Analysis of the Questionnaire:

Our questionnaire consisted of 21 questions. The flow of our Questionnaire is as follows:

Q1, Q2 – To understand the Driving Pattern.

Q3, Q4, Q5 – To understand the Drinking Habits.

Q6, Q7, Q8 – Awareness of the Laws with respect to Drink and Drive.

Q9, Q10 – Past experience.

Q11, Q12, Q13, Q14 – Awareness of Social Advertisement.

Q15, Q16, Q17 – Effect of advertisement.

Q18, Q19, Q20 – Personal Experience

Q21 – Final Comments, if any.

Upon appropriate research tools application and analysis thereupon, we were successful enough to achieve our goals as a Team.