Question

In: Operations Management

document design and times when the visual appeal of documents or logos have impacted your impression...

document design and times when the visual appeal of documents or logos have impacted your impression of a particular company. think particularly about a time that a visual such as a photograph or a graphic image containing specific data persuaded you toward a particular position or idea. What was it specifically about the visual and how it was used that made that impression?

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Expert Solution

Logos are the diagramatic representation of a company's products, services or values. They also undergo change as the company gets revaped. Logos play a very crucial role not just in representing the company but importantly it 'registers' the presence of a company in the consumer minds.

Amazon is one of the company having phenomenal growth in this internet driven decade. I personally appreciate the creativity of how the logo of Amazon speaks about the diversity of the company. Their logo is designed intelligently where the the arrow extends from the 'A' to 'Z' below the name 'Amazon' denotinging that they cater to all products and service needs from 'A-Z'. Once I understood the hidden message in the logo which is generally overlooked by many, I couldn't stop thinking how the company did justice to its logo, since then I started out on personal research of how Amazon lives up to logo which delivers the messgage 'A to Z'

Amazon started out in 1995 as a company selling video songs making progess into selling various other items like games, consumer electronics, software, games, toys, apparels, and later developed into e-commerce website of diversified goods and with its series of M&As it has forayed into many industries like cloud computing, artificial intelligence, etc making it a indispensable service provider and aspiring employer for many candidates.


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