Question

In: Operations Management

English writing documents or logos have impacted your impression of a particular company. I want you...

English writing
documents or logos have impacted your impression of a particular company. I want you to think particularly about a time that a visual such as a photograph or a graphic image containing specific data persuaded you toward a particular position or idea. What was it specifically about the visual and how it was used that made that impression?

Solutions

Expert Solution

Amazon has become quite popular and has become the no.1 company as far as the online shopping industry goes. However, when I had newly found out about the company more than a decade ago, I had no idea what it sold specifically. Because there seems to be every product on their website which I thought was just a way of scamming people. At that time, companies like Amazon seldom existed.

As I researched more into the company, I found out how the logo of the company has an arrow that goes from the letter 'A' to letter 'Z' representing that the company sells every type of product on its website.

This intrigued me and I was fascinated by the concept and the thinking process behind developing such a cool and unique logo. Moreover, as I delved deeper, the whole idea of Amazon to change the shopping habits of the consumers became apparent and I become a fan of the company.

Not only it was creative and daring enough to take upon traditional shopping outlets but it did with utmost dedication. This can surmise the extraordinary journey of the company from then to now.


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