Question

Background:
Bob's Small Time Grocery liked your document describing the web design process. They may have misunderstood their participation in the process and believe that you are ready to build a web site that caters to everyone. They are unaware that the site may need additional pages with targeted content for specific audiences. You must provide evidence that their target audience is different than their current expectations.

User Research Document Components:

Choose a fictitious person's name for each persona.

Create one persona that describes a teenager who enjoys playing video games and tends to eat lots of junk food. He prefers microwaveable meals.

Create one persona that describes a traveling consultant who is always on the go and who rarely cooks for himself. He tries to eat fresh fruit and vegetables to stay healthy.

Create one persona that describes a mother of four children (all under 10 years old) and she is always searching for new recipes. She bakes and sells cupcakes as a side business, so she has very little time to research recipes and prepare meals for her family.

For each persona, use the above information and create new information that will help you justify the need for different content. Create at least 3 facts, at least 3 behaviors, and at least 3 needs/goals for each persona.

After the personas have been defined, discuss different content that would provide a better user experience for each persona when they visit the new Bob's Small Time Grocery web site.

Answer 1

For the persona 1 : the avid gamer

As he/she has a tendency of eating a lot of junk food.
So in the web site there could be a section/tab for instant food .
This'll have all sorts of refrigerated food. These food items would be ready to make in microwave.
For a better user experience the web site needs to have pictures of the food item before and after its ready to eat.

For the persona 2: the consultant who's always on the move

Bob's web site needs to have a tab for fresh fruids and vegetables.
As this person doesn't cook so he'll need to have the food items in the form of salad.
So it'll help if The web site also has information pertaining the healthiest spices and sauce thet could be
added to the salad for a better taste.
It'll help if the web site provides some information on seasonal fruits.So that the guy could eat as per the season.

For the persona 3 : Mother of 4

The web site need to have a tab for new recipes .And this section need to be updated once every month.
It'll be of great help to those who love or have to cook different dishes.