Question

2-3 paragraph response. Can you think of an example of an informational ad? What information is provided, and how does it persuade consumers? Can you think of an example of a branding ad? What personality and attitude are attached to the product? How might those characteristics persuade consumers?

Answer 1

Question #1:- Can you think of an example of an informational ad?

Answer #1:- Informative Advertising is used by organizations across the globe to introduce a new product or service or to inform consumers when an existing product or service is altered.

For example, A new automobile company may stress safety features, a powertrain warranty and gas mileage as the primary product assets in an attempt to attract consumers by using an informative advertisement. Another competitor automobile company may think of launching a similar product and choose to user informative advertising to advertise a list of standard features that are typically optional or extra in other vehicles, such as a rear-seat touch screen player and warmly heated seats.

Question #2:-  What information is provided, and how does it persuade consumers?

Answer #2:- Many companies across the globe provide significant information to consumers when advertising certain products. For example, a pharmaceutical company that produces prescribed medicine uses informative advertising to provide extensive information on prescription medicine, regardless of the media type used to convey the advertisement message to the patients. The required elements in the informative advertisement may include the Ingredients, side effects, and contraindications of the drug produced by the pharmaceutical company.

The whole purpose of the advertisement is to persuade the customer to buy the product. While the aim of all advertising companies is to ultimately get consumers to buy the product being advertised, the way they do this can take several routes or methods.

Question #3:- Can you think of an example of a branding ad?

Answer #3:- An example of a branding advertisement is the new iPhone launch by Apple. Apple uses brand advertising to get long-term positive recognition by establishing brand identity, credibility, loyalty, and connecting with iPhone users (existing or new users) intellectually and emotionally to motivate them to buy the new iPhone in the future.

Question #4:- What personality and attitude are attached to the product?

Answer #4:- In the case of iPhone advertisement the personality and attitude are attached to the iPhone are brand identity, credibility, and loyalty.

Question #5:- How might those characteristics persuade consumers?

Answer #5:- Some advertising companies seek to motivate by playing on emotions, using persuasive advertising. Other messages by way informative advertisement may inform and educate potential buyers. Using a mix of informative advertising techniques, including educating consumers the potential customers, can help get more buyers to the companies by visiting the company website.