In: Operations Management
Write a two paragraph or longer response to the following question - Can you describe a company or business situation that you believe serves as an example of Corporate Social Responsibility? What, in your opinion, makes this example notable? Further, what lessons can we learn from this example? What does/will Corporate Social Responsibility look like in the wake of the COVID-19 pandemic?
Your short essay answer should focus on a company or business situation that demonstrates Corporate Social Responsibility. You will be describing an example from your own experience, or you may be describing a situation that you have found from careful research on the topic. Your task will be to find a company or situation that describes Corporate Social Responsibility. Examples of Corporate Social Responsibility in the wake of the COVID-19 pandemic are of particular interest. (This is all one question)
Corporate social responsibility is a way for companies to give back to society in some way or form. One such company that is the epitome of corporate social responsibility is the Walt Disney Company. Its contribution to social responsibility is invaluable. To name a few, it has extensively invested in environmental causes like waste diversion and recycling. Walt Disney's CSR strategy components involve protecting the planet, saving wildlife, and protecting endangered species. The company is also involved in a lot of charity work. The Walt Disney Company made an announcement that it would no longer be making its cartoon characters endorse unhealthy junk food brands. It made this decision to battle obesity in children. This made it lose out on a huge chunk of ad revenue, but the company said that they are willing to put up with this loss for the greater good of the society. This is why Walt Disney Company is the very meaning of Corporate Social Responsibility. From this, we can learn that giving back to society is a cause that is much larger than our lives and we must contribute to it too.
The COVID-19 pandemic has spread like a wildfire. From now on, companies will keep this pandemic in mind when formulating their corporate social responsibility strategies. In the post-COVID-19 world, companies are more likely to invest in vaccines for the coronavirus disease and seeing that they get to every nook and corner of the world. They would make it possible for every person to get their COVID shot. It looks like the companies would also be investing in the pharmaceutical industry to improve the quality of medicines and to get them to reach developing countries. They are also likely to invest in research centres and laboratories to help them buy expensive equipment that can be used for sophisticated research purposes. They would also invest in buying ventilators and other equipment for the hospitals. These are some of the examples that companies would invest in, in the wake of the COVID-19 pandemic.