Introduction about the company Arc'teryx.

Expert Solution

Arc'teryx is a global design company, which is based out in North Vancouver, Canada. This company is specialized in technical high performance apparel, outwear and equipment. It is founded in 1989 by Dave Lane as Rock Solid and in 1991 company named to Arc'teryx by Jeremy Guard. The name and logo of Arc'teryx named after ARCHAEOPTERYX LITHOGRAPHIC. It is the first reptile that develop the feather for flight. It is the earliest known bird, which evolved wings to adapt to its hazardous environment. Logo is a representation of the first discovered fossil of this bird. Arc'teryx value sustainability. They have unique in-house manufacturing and designing centers, which help them to evolve and build products the right way. Central purpose of Arc'teryx is to build the finest products possible. The goal od Arc'teryx is to create equipment that enable person to be immersed in the moment of doing. It has presence in global which is breakdown as 23% of sales in Europe, 32% in United States, 26% in Asia and 19% in Canada. It has over 500 items in the product list and lifetime warranty covers the reasonable lifespan of each. System of Quality control at Arc'teryx gives them confidence to guarantee that all product are measured by standards and label of "Made by Arc'teryx" signifies that product is being of the highest quality.

References - 1. Brand marketing blog (BMB)

2. arcteryx.com

keosha answered 2 years ago

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