Reasons why order management and customer service are not
mutually exclusive:
- Executing customers’ orders by customer service is dependent on
ordering patterns of customer
- activity-based costing is done in order management and customer
service to calculate costs in engaging sufficient man power from
customer service for managing orders
- in many companies, customer service team is responsible for
checking any stock outs
- Organizations do practice the manner by which its customers
place orders for prompt delivery/ customer delight etc.
- Performance level and delivery capability of customer service
team affects strategic, tactical, and operational aspects of order
management
- Customer service level/ action can affect a firm’s delivery/
ordering-reordering costs in raising/ lowering
- Customer service level/ action can affect what a customer
orders/ how much to order/ how to order/ how often to order
Example- a smart and effective customer service from a company
like Amazon, can influence:
- how many times a customer can order online per day/ week/
month/ year- like frequency of ordering clothes
- how much money can he/she spend per order- like premium priced
clothes + moderate sport shoes + luxury watch
- how many number or variety of product can he/she order online-
like mobile phone+ screen front cover + back cover +
headphones