1.The four basic Marketing Mix includes “Product”, “Price”,
“Place” and “Promotion”. Service marketing scholars argue that
these traditional four Ps are not sufficient for service products
to be successful in the market. In addition to four Ps, they
identified three additional components, creating seven Ps. Explain
seven Ps.
2.Choose a specific service product you are familiar with (e.g.,
Starbuck’s) and identify its core product and supplementary
services.
3. After a service failure, companies consider compensation as
part of their service...