Question

300 word minimum.

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Head to the Internet and find an example of international market entry or expansion. Identify the stimuli and change agents involved. Then, identify the strategy for entering the market and whether the company used export, licensing, franchising, or foreign direct investment. Provide an opinion on the strengths and weaknesses of the approach . . . was this the right decision?

Answer 1

Report has been published. It provides updated in 2018 year analysis of industries from Business and Finance, Economics, International Trade Markets.

Sage Advice on Going Global

Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error.
– -Larry D. Bouts, president, International Division, Toys-R-Us, Inc.

The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe–among other recent geopolitical developments–have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan.