The internet has lowered the entry barriers for smaller firms that wish to diversify into international...

The internet has lowered the entry barriers for smaller firms that wish to diversify into international markets why is this so provide example

Expert Solution

Internet has open the market for everyone at easy access. Earlier to collect the information about the market, product and customers, companies had to oversee the manual process to collect the gather the data. Now, internet provide an easy access to the companies to sit at office and search via internet and prepare the data as wanted. In fact, the internet has made the advertising very easy for the start up or even established companies. Blogs, websites, social media like Facebook or link din, one can find variety of human resource and advertise the brand.

Huge cost that used to be incurred for promotion are now being reduced just by using the invitation options, emails or other post in social media making people aware of the existence of the company.

Example - Club factory, a known london online business startup is doing so well after advertising it's collection in facebook and attracting many men and women to make a purchase.

keosha answered 6 months ago

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