Question

what is the term used to refer to how salespeople are using web 2.0 tools and social media to sell more effectively?

Answer 1

SALES 2.0 is the term used to refer to how salespeople are using Web 2.0 tools and social media to sell more effectively

It explains the Revolution that has taken place in Sales sector as compared to that of past, when sellers were the considered to know everything and whatever they said was trusted by customers mainly because of the facts that there was no other person to provide a second opinion. But now due to internet as well as increase and simplicity in level of communication, customers are able to get all the information that they require and more either through browsing internet, watching informative videos in company's website or simply checking the reviews of past buyers and learning their experience. Buyers nowdays are able to compute and compare almost anything with anything thanks to internet.
This has led to SALES 2.0 when sales persons recognized that in order to increase the sales, they have to adapt their ways of selling . Seller are using internet to spread awareness about their product's availability, it's features, it's price, it's advantages over competitive products and other things which make it presentable. They are posting adds about their products in social media websites to reach as many people as they can and they are communicating with people online in order to build confidence of people and remove any discrepancies. SALES 2.0 is very powerful and if used correctly can create immense growth opportunities for a company and it's products