In: Statistics and Probability
The owner of Showtime Movie Theaters, Inc., would like to predict weekly gross revenue as a function of advertising expenditures. Historical data for a sample of eight weeks follow.
The owner of Showtime Movie Theaters, Inc., would like to predict weekly gross revenue as a function of advertising expenditures. Historical data for a sample of eight weeks follow.
Weekly |
Television |
Newspaper |
Gross Revenue |
Advertising |
Advertising |
($1,000s) |
($1,000s) |
($1,000s) |
100 |
5.0 |
1.5 |
90 |
2.0 |
2.0 |
95 |
4.0 |
1.5 |
92 |
2.5 |
2.5 |
103 |
3.0 |
3.3 |
94 |
3.5 |
2.3 |
94 |
2.5 |
4.2 |
94 |
3.0 |
2.5 |
- Develop an estimated regression equation with the amount of television advertising as the independent variable (to 1 decimal).
Revenue = + TVAdv
- Develop an estimated regression equation with both television advertising and newspaper advertising as the independent variables (to 2 decimals).
Revenue = + TVAdv + NewsAdv
- Is the estimated regression equation coefficient for television advertising expenditures the same in part (a) and in part (b)?
SelectYes, the coefficients are the sameNo, the coefficients are not the sameItem 6
- Predict weekly gross revenue for a week when $3.4 thousand is spent on television advertising and $1.6 thousand is spent on newspaper advertising? (to 2 decimals, if necessary)
$ in thousands