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In: Statistics and Probability

The owner of Showtime Movie Theaters, Inc., would like to predict weekly gross revenue as a function of advertising expenditures. Historical data for a sample of eight weeks follow.

The owner of Showtime Movie Theaters, Inc., would like to predict weekly gross revenue as a function of advertising expenditures. Historical data for a sample of eight weeks follow.

Weekly Television Newspaper
Gross Revenue Advertising Advertising
($1,000s) ($1,000s) ($1,000s)
100 5.0 1.5
90 2.0 2.0
95 4.0 1.5
92 2.5 2.5
103 3.0 3.3
94 3.5 2.3
94 2.5 4.2
94 3.0 2.5
  1. Develop an estimated regression equation with the amount of television advertising as the independent variable (to 1 decimal).
    Revenue =  +  TVAdv
  2. Develop an estimated regression equation with both television advertising and newspaper advertising as the independent variables (to 2 decimals).
    Revenue =  +  TVAdv +  NewsAdv
  3. Is the estimated regression equation coefficient for television advertising expenditures the same in part (a) and in part (b)?
    SelectYes, the coefficients are the sameNo, the coefficients are not the sameItem 6
  4. Predict weekly gross revenue for a week when $3.4 thousand is spent on television advertising and $1.6 thousand is spent on newspaper advertising? (to 2 decimals, if necessary)

    $ in thousands

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