In: Statistics and Probability
The owner of Showtime Movie Theaters, Inc., would like to predict weekly gross revenue as a function of advertising expenditures. Historical data for a sample of eight weeks follow has been collected in the Microsoft Excel Online file below. Open the spreadsheet and perform the required analysis to answer the questions below.
Weekly Gross Revenue ($1000s) | Television Advertising ($1000s) | Newspaper Advertising($1000s) |
97 | 6 | 1.5 |
91 | 2 | 2 |
96 | 5 | 1.5 |
93 | 2.5 | 2.5 |
95 | 4 | 3.3 |
94 | 3.5 | 2.3 |
95 | 2.5 | 4.2 |
94 | 3 | 2.5 |
Predicted Revenue
755 | 4.7 | 3.6 |
SUMMARY OUTPUT | |
Regression Statistics | |
Multiple R | 0.963069407 |
R Square | 0.927502683 |
Adjusted R Square | 0.898503756 |
Standard Error | 0.588366119 |
Observations | 8 |
ANOVA
df | SS | MS | F | Significance F | |
Regression | 2 | 22.14412655 | 11.07206327 | 31.98403459 | 0.001415158 |
Residual | 5 | 1.730873452 | 0.34617469 | ||
Total | 7 | 23.875 |
Coefficients | Standard Error | t Stat | P-value | Lower 95% | Upper 95% | |
Intercept | 86.48629019 | 1.219629396 | 70.91194298 | 1.06E-08 | 83.35113302 | 89.62144736 |
Television Advertising($1000s) | 1.507601755 | 0.18912664 | 7.971387629 | 0.000501255 | 1.021436251 | 1.993767259 |
Newspaper Advertising($1000s) | 1.017324671 | 0.28514978 | 3.567685274 | 0.016083057 | 0.284323826 | 1.750325516 |
Use ?? = .01 to test the hypotheses for the model y = ??0 + ??1??1 + ??2??2 + ??, where:
H0: ??1 = ??2 = 0
Ha: ??1 and/or ??2 ?0
Compute the F test statistic (to 2 decimals).
31.98
What is the p-value?
Less than .01
What is your conclusion?
The overall model is significant.
Use ?? = .05 to test the significance of ??1. Compute the t test statistic (to 2 decimals).
7.97
What is the p-value?
Less than .01
What is your conclusion?
Significant relationship between television advertising and revenue
Should x1 be dropped from the model?
No, x1 should not be dropped from the model.
Use ?? = .05 to test the significance of ??2. Compute the t test statistic (to 2 decimals).
3.57
What is the p-value?
Between .01 and .02
What is your conclusion?
Significant relationship between newspaper advertising and revenue
Should x2 be dropped from the model?
No, x2 should not be dropped from the model
The owner plans to spend (in $1000s) $4.7 on television advertising and $3.6 on newspaper advertising. What is the expected revenue (in $1000s) for this advertising combination (to the nearest whole number)?
$????????????????