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In: Statistics and Probability

The owner of Showtime Movie Theaters, Inc., would like to predict weekly gross revenue as a...

The owner of Showtime Movie Theaters, Inc., would like to predict weekly gross revenue as a function of advertising expenditures. Historical data for a sample of eight weeks follow has been collected in the Microsoft Excel Online file below. Open the spreadsheet and perform the required analysis to answer the questions below.

Weekly Gross Revenue ($1000s) Television Advertising ($1000s) Newspaper Advertising($1000s)
97 6 1.5
91 2 2
96 5 1.5
93 2.5 2.5
95 4 3.3
94 3.5 2.3
95 2.5 4.2
94 3 2.5

Predicted Revenue

755 4.7 3.6
SUMMARY OUTPUT
Regression Statistics
Multiple R 0.963069407
R Square 0.927502683
Adjusted R Square 0.898503756
Standard Error 0.588366119
Observations 8

ANOVA

df SS MS F Significance F
Regression 2 22.14412655 11.07206327 31.98403459 0.001415158
Residual 5 1.730873452 0.34617469
Total 7 23.875
Coefficients Standard Error t Stat P-value Lower 95% Upper 95%
Intercept 86.48629019 1.219629396 70.91194298 1.06E-08 83.35113302 89.62144736
Television Advertising($1000s) 1.507601755 0.18912664 7.971387629 0.000501255 1.021436251 1.993767259
Newspaper Advertising($1000s) 1.017324671 0.28514978 3.567685274 0.016083057 0.284323826 1.750325516

Use ?? = .01 to test the hypotheses for the model y = ??0 + ??1??1 + ??2??2 + ??, where:

H0: ??1 = ??2 = 0

Ha: ??1 and/or ??2 ?0

Compute the F test statistic (to 2 decimals).

31.98

What is the p-value?

Less than .01

What is your conclusion?

The overall model is significant.

Use ?? = .05 to test the significance of ??1. Compute the t test statistic (to 2 decimals).

7.97

What is the p-value?

Less than .01

What is your conclusion?

Significant relationship between television advertising and revenue

Should x1 be dropped from the model?

No, x1 should not be dropped from the model.

Use ?? = .05 to test the significance of ??2. Compute the t test statistic (to 2 decimals).

3.57

What is the p-value?

Between .01 and .02

What is your conclusion?

Significant relationship between newspaper advertising and revenue

Should x2 be dropped from the model?

No, x2 should not be dropped from the model

The owner plans to spend (in $1000s) $4.7 on television advertising and $3.6 on newspaper advertising. What is the expected revenue (in $1000s) for this advertising combination (to the nearest whole number)?

$????????????????

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