Question

In: Finance

Instructions: Using the data for the assignment complete your spreadsheet and answer the five questions. When...

Instructions: Using the data for the assignment complete your spreadsheet and answer the five questions. When you make the changes for question 4 and 5 your spreadsheet will change and your spreadsheet answer from the previous question may change depending on how you build your spreadsheet. That is OK, we can look at your spreadsheet and do some quick checks. Again, we are expecting to see formulas/functions in the spreadsheet. This assignment is similar to the Biz Café Individual Assignment pricing worksheet.

What is your average weekly revenue over the six weeks the students gathered their data? Insert the answer and the cell for answer here

  1. . We will look for it in your spreadsheet. We need the cell so that we don’t have to navigate your spreadsheet to find your calculations.
    1. Hint: You need to average sales for each cup size separately before determining your revenue.

Coffee Sales by Cup for Six Weeks

Week 1

Small Coffee

2045

Medium Coffee

1689

Large Coffee

922

Week 2

Small Coffee

2065

Medium Coffee

1751

Large Coffee

901

Week 3

Small Coffee

2057

Medium Coffee

1008

Large Coffee

868

Week 4

Small Coffee

2032

Medium Coffee

1698

Large Coffee

901

Week 5

Small Coffee

2035

Medium Coffee

1723

Large Coffee

865

Week 6

Small Coffee

2076

Medium Coffee

1802

Large Coffee

903

               

               

               

                Price by Cup Size

                Small -                   $2.50

                Medium -            $3.50

                Large -                  $4.50

  1. What is the Cost of Goods Sold for a large cup of coffee? Insert the answer and the cell with the answer here ............ We will check the cell in your spread sheet.
    1. Hint: We are looking for the Cost of Goods Sold for a single large cup of coffee not the total of all large cups sold.

Cost of Goods Sold (GOGS)

Cost of each Cup

Small Cup - $ .08

Medium Cup- $ .09

Large Cup - $.11

Coffee cost for each Cup Size

1/64 lb. of Coffee (Small) - $.11

2/64 lb. of Coffee (Medium) - $.22

3/64 lb. of Coffee (Large) - $.33

  1. What is your weekly gross profit based on your average weekly cup sales? Insert the answer and the cell with the answer here _______________.   We will check the cell in your spread sheet.
    1. Hint:   This is where you have to use your average cup sales to determine your average cost of goods sold.

No new data required.

  1. What is your weekly gross profit after raising the price of each cup size by 25 cents? Insert the answer and the cell with the answer here _______________.   We will check the cell in your spread sheet.
    1. Hint: You have to determine the forecasted change in average weekly sales based on each cup size.

New Cup Prices by Size

Small - $2.75

Medium - $3.75

Large - $4.75

Customer Response to Coffee Price Change of +25 cents. (How the customer reacts to the price increase)

Small-              +4% (increase in demand)

Medium -        -10% (decrease in demand)

Large-              +6% (increase in demand)

  1. Your coffee supplier has increased their coffee price to $7.68 per pound. What is your new weekly gross profit? Insert the answer and the cell with the answer here _______________.   We will check the cell in your spread sheet.
    1. Hint: You have to determine your new coffee cost for each cup size.

Solutions

Expert Solution

Week 1 Week 2 Week 3 Week 4 Week 5 Week 6
Small Coffee Medium Coffee Large Coffee Small Coffee Medium Coffee Large Coffee Small Coffee Medium Coffee Large Coffee Small Coffee Medium Coffee Large Coffee Small Coffee Medium Coffee Large Coffee Small Coffee Medium Coffee Large Coffee
2045 1689 922 2065 1751 901 2057 1008 868 2032 1698 901 2035 1723 865 2076 1802 903
SALES after change in price
Avg small coffee 2052 2134
Avg medium coffee 1612 1451
Avg large coffee 893 947
Cup Size Price COGS(cup) COGS(coffee) total cogs
                Small -                  2.50 0.08 0.11 0.19
                Medium -             3.50 0.09 0.22 0.31
                Large -                4.50 0.11 0.33 0.44
Increase in price 0.25
Weekly gross profit before increase in price after increase of price after change in demand
                Small -                  USD 4,739.35 USD 5,252.27 USD 5,462.36
                Medium -             USD 5,141.75 USD 5,544.71 USD 4,990.24
                Large -                USD 3,626.93 USD 3,850.27 USD 4,081.28

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