Question

Discuss the following topic:

Connecting Nigeria to its Diaspora using Cultural Products

Answer 1

Connecting Nigeria to Diaspora with cultural products offers many benefits. Cultural products promotion through Nigerian Diaspora that is settled in different countries allows these cultural products to be known worldwide. These cultural products are required by Nigerian Diaspora as well as they do not find these cultural products in the foreign countries. Legacy and cultural practices of Nigerian country can also be reminded to Nigerian Diaspora who often accepts cultural values and products of other countries in their lives but forget to use Nigerian cultural products. Nigerian people in other countries also want to maintain their unique identity. They certainly want to use these cultural products. Nigerian people have friends and a business circle in foreign countries and these friends and business people can also know the cultural products that Nigeria has. Thus, marketing of these products on a large scale is possible. Nigerian Diaspora is large enough to market these cultural products when they use it in their daily lives. Thus, not only cultural products associate the Nigerian Diaspora with their roots, but Nigerian cultural practices and cultural products can be known to the world. It can help Nigeria to market these products worldwide and can attract more tourists to the country. Nigeria may attract talented Nigerian people to come to Nigeria and contribute to economic development by selling cultural products to them. Diaspora can be channels that provide not only expatriate money to the country, but tacit knowledge, and opportunity for innovation, professional network and trade. These benefits can be reaped by Nigeria. Thus, there are several benefits Nigeria can earn while selling cultural products to Nigerian Diaspora across the world.