Question

As per the author, Hirschey, how are the following methods used to effectively answer the question, What do customers want?: consumer Interviews, surveys, market experiments and regression analysis.

Answer 1

solution:

consumer Interviews:

Customer interviews are a common mechanism for gathering the voice of thecustomer (VOC). Customer interviews are usually conducted one-on-one with an individual customer or with a small number of people from the same business or family unit.

surveys:

examine and record the area and features of (an area of land) so as to construct a map, plan, or description.

market experiments:

Marketing experimentation is a research method which can be defined as "the act of conducting such an investigation or test". It is testing a market that is segmented to discover new opportunities for organisations. ... For example; two groups of customers are exposed to different advertising (test).

regression analysis:

In statistical modeling, regression analysis is a set of statistical processes for estimating the relationships among variables.Regression analysis is also used to understand which among the independent variables are related to the dependent variable, and to explore the forms of these relationships.

customers wants consumer interviews