Question

Amazon continues to make a name for itself as a major retailer. In four hundred words summarize everything Amazon has accomplished to attract customers and identify the challenge Amazon faces as it continues to expand its reach within the industry.

Answer 1

Amazon started its operations in 1999 and in due course fo time, it has become a huge Ecommerce gaint all across the world. And expanded its base to different cash yielding sectors.

The main USP of the AMAZON which made it stand alone are :

1. On Time delivey of products : Most of the products are delivered on time with in than the specified. Almost 99% are delivered with in the specified time range.

2. Superior Quality - Top Quality ranged products, which are high end in every aspect.

3. Easy returns policy - Products which are not satisfied can be easily returned which makes a prime USP point for the company, and cases of returning are very ve

4. Seasonal offers - Seasonal and weekedn offers, and each offers corresponds to range of products that are suited to the particular season with exciting offers.

5. Wish list - The first of a kind, where the people can save the products they liked in their cart for easy access in future, when they wanted to buy.

6. AI based recommendations - It access the real time data and recommends with quality and best producst with refining its products time to time.

7. Excellent customer support & Logistics - It gives timely notification about the product from the point of ordering to point of end delivery.

With the unmatched range of product portfolio and the servies that are being rendered, amazon has turned its custoemer base from cost centric to service centric and has very good number of returning customers.

Challenges of Amazon:
1. Increase of competition from other players - With the rise of Ecommerce base and technology, new palyers emerge now and then with unique USP to compete Amazon both in US and other emerging markets.
2. Increase resistance from offline retailors - Advent of Ecommerce, always been a threat to the offline retailer, to match the competiton they come up with some cost cutting offers to retaina and attarct the customers near by.
3. Government Sanctions: With the raise of its share significantly and the issues Amazin having with the reatilors, goveernment is imposing new sanctions on it to regulate its growth and affect on small retailors.

All though the numerous challenges it is facing, it is continous in its expansion all across the world