Question

discuss at least four benefits of relationship marketing for Amazon.

150 words

Answer 1

Solution:

Four Advantage of Relationship marketing is as follows

1. Help to identify the Customer which provide greater value to business this can be done with the help of customer data collected through marketing relationship.
2. Free of cost advertisement: A happy customer may start word of mouth promotion for the company
3. Increase the sale of related products: This also promotes current customer to buy related products which in turn increase the sale of the company
4. Cost Saving: Regular relations with customers help the company to better understand the customer and over time tend to reduce the cost of service to customers.
5. Employee satisfaction: Customer Loyalty generated through marketing relation make employee job easier and more satisfactory.
6. Customer retention: Customer-focused relationship management reduces the chance of customer to switch to some other product/service provider.
7. Increase customer satisfaction: This help to deliver the consistent customer experience

Note:
1. Customer relationship marketing is a method through which the company manage the relationship with it's all customer to improve the business relationship and stay connected with the customer.