Question

In: Accounting

Contribution Margin Variance, Contribution Margin Volume Variance, Market Share Variance, Market Size Variance Sulert, Inc., produces...

Contribution Margin Variance, Contribution Margin Volume Variance, Market Share Variance, Market Size Variance

Sulert, Inc., produces and sells gel-filled ice packs. Sulert’s performance report for April follows:

Actual Budgeted
Units sold 290,000 300,000
Sales $1,450,000 $1,515,000
Variable costs 652,500 636,300
  Contribution margin $ 797,500 $ 878,700
Market size (in units) 1,250,000 1,200,000

Required:

1. Calculate the contribution margin variance and the contribution margin volume variance. In your computations, round the contribution margin per unit to three decimal places.

Contribution margin variance $  
Contribution margin volume variance $  

2. Calculate the market share variance and the market size variance. In your computations, round the unit contribution margin to three decimal places and round the market share percentage to one decimal place (for example, .8439 would be rounded to 84.4%). Round your final answers to the nearest dollar. (CMA adapted)

Market share variance $  
Market size variance $  

Solutions

Expert Solution

1.

contribution margin variance 81,200 Unfavorable
contribution margin volume variance 29,290 unfavorable

working:

contribution margin variance = actual contribution margin - budgeted contribution margin.

(797,500-878,700)

=>-$81,200.

budgeted contribution margin per unit =$2.929.

contribution margin volume variance = (actual quantity - budgeted quantity) * budgeted average contribution margin

=> (290,000-300,000)*2.929

=>$29,290..

2.

market share variance $65,903 unfavorable
market size variance 36,613 favorable

working:

budgeted market share = (300,000 sales /1,200,000) =>0.25

actual market share = (290,000/1,250,000)=>0.232.

market share variance = actual market size *(actual market share -budgeted market share)* budgeted contribution margin per unit.

=>1,250,000 *(0.232-0.25) * $2.929.

=>$65,903.(rounded off).unfavorable since actual market share is lower.

market size variance = (actual market size - budgeted market size)* budgeted market share* budgeted contribution margin per unit

=>(1,250,000-1,200,000) *0.25*2.929

=>$36,613..favorable since actual market size is higher than budgeted.


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