Question

discuss the internal and external influence on consumer buying behavior and support your argument with examples.

how Maslow's Hierarchy of needs theory help marketers to come up with a right kind of Positioning for their product and services?

Answer 1

Answer : Consumer buying behavior influence a lot in such a manner :

1.Internal influence : It included both personal and psychological factors as follows. It includes such as

• Age of the consumer is directly influenced the buying decision of the product in Market place.
• Income and occupation of the consumer directly Change the consumer buying decision.
• Lifestyle and personality of the person directly influenced the product .
• Motivation and perception of the consumer related to purchase of the product in a market place has been directly or indirectly influence them.

2. External factors : It included both cultural and social factors which vary with culture, socio culture and level of socio class.

• Cultural of the family directly influenced the various society of the country.
• Family, friends and peer group are major influence a lot in society.

Example : If person is old age than belief and perception are quite different.

Answer : Maslow need hiearchy theory implied that better implications for the marketer in understanding the problem of marketer in systematic and logical manner.

• Marketing. Campaign has been done in such a manner that it provides productivity and logical result in systematic manner.
• Type of customer has been identified so the result is logical.
• Product should be placed in systematic and logical manner so Efficient result has been generated.
• Provide logical and valueable result has been generated.
• Perfect product is position to perfect person in logical manner.