Question

short history of youtube? what is youtube and what is us for business world?

Answer 1

Started by Jawed Karim, Steve Chen, and Chad Hurley, YouTube first launched in 2005 and has now become one of the most visited websites in the history of the internet. As employees of PayPal, the three soon realized, in 2004, that there wasn't one location where videos could be shared. Years later, Karim explained that it was the Janet Jackson Super Bowl incident as well as the tsunami in December that triggered the idea.

As a capital-funded startup, the idea for YouTube received an $11.5 million investment from Sequoia Capital in 2005. In February, the domain name was registered in the headquarters above a pizzeria in California. In April, the first ever video was uploaded by Karim named 'Me at the Zoo'. After a Beta testing period, the site launched in December 2005 and a Nike commercial became the first video to receive one million views.

After extremely quick growth, Google acquired the company less than a year later for around $1.65 billion. However, the site was still relatively small compared to what we see today and it hadn't even reached the UK and many other countries. In June 2007, the site eventually launched in the UK as well as eight other countries. After more growth, HD videos were introduced in December 2008 and there were more people now finding different uses for the site.

In 2010, new types of ads were introduced and the site soon hit three billion daily views mid-way through 2011. As audiences start to realize what can be found on the site, many gamers and vloggers now had an opportunity to earn a living simply by posting videos onto YouTube and receiving revenue from ads and support. At the end of 2011, the whole site received a huge overhaul. Around one year later, the first ever video to hit one billion views was Psy's 'Gangnam Style' shortly after the site announced four billion daily video views.

Since 2012, YouTube has gone from strength to strength and now finds itself as a multi-billion dollar company. In terms of the site itself, it has recently added live streaming, around 5 billion videos are watched each day, over 1.3 billion people use the site, and 300 hours of video are uploaded each and every minute. In the years ahead, the support for YouTube is only going to get stronger and it has been predicted that around half of all under-30s will not pay for a TV subscription because of YouTube!

Since its launch in 2005, YouTube has become a modern media powerhouse, beginning with the development of the first wave of influencers (YouTubers) and, more recently, with the launch of its music streaming platform YouTube Music.

Currently, YouTube has more than 30 million daily visitors. Nearly 500 hours of video are uploaded every minute, with more than 2,400 channels that reach in excess of 1 million subscribers. The platform was purchased by Google in 2016 and currently ranks No. 2 for global and domestic web traffic, according to Alexa.

Marketing is moving toward video over static content, and YouTube is emerging yet again as a key player.

For an individual user, the site appears straightforward, but it's more complicated if you want to use it to market and grow your business. Here's what you should know if you want to use YouTube for business.

Many YouTubers have corporate sponsorships. These sponsors send YouTubers their products to mention or use in their videos. Often, YouTubers will verbally mention the company and how awesome their product is. For instance, makeup companies often send popular beauty bloggers their products so these bloggers can make videos applying the makeup. Some creators upload haul videos where they review several products at once.

If your business has a service or physical product that fits a certain YouTuber's niche, it's worth reaching out to see what their rates are and if they will feature you in a video.

Although you don't need a premium subscription to operate YouTube for your business, it's good to know the latest news about the site to better familiarize yourself with it. Plus, with this subscription, remember that videos are ad-free. At the end of the day, though, YouTube Premium could hurt your business, because the premium services take users away from in-stream advertisements.