Here is an organisation that has leveraged a strategy -
Walmart
Walmart strategy focus on maintaining the low price
leadership as it keeps its focus towards maintaining supplier
relationships
- Due to a huge operation level, it helps to bring economies of
scale to the organisation and helps to increase its bargaining
power.
- One of the key strategies of Walmart is to make its services
accessible to shoppers by setting up multiple physical stores.
- Apart from physical stores Walmart also has a great and
friendly online platform for easy shopping. It has invested in
areas like digital and mobile shopping.
- The diversification and providing a wide variety of services
like health insurance and clinical care adds to its high-end
services strategy.
- Walmart creates assortment and creates products customisation
to cater to a larger market. They create customised store layout
and design to meet customer requirement in a particular area.
- One of the key strengths is Walmart being a powerful retail
brand because of great infrastructure and operations across the
globe.
- The age and experience of the organisation add a lot to their
strength and understanding of facing challenges.
- Another distinct feature and strength of Walmart are that it is
one-stop retail outlet having a huge diversity of products and
services. It caters to a massive customer segment.
- Walmart strength that it caters to all income group
customers.
- Effective and efficient business capital management and clear
strategies are other key strengths of Walmart.
Overall these are three areas which give them the edge
and shows how they leveraged a strategy -
- Collaboration - With the new data sharing and
collaboration measures Walmart works across the globe and has
improved marketing and forecasting processes in place. The same has
happened and continued for them since the 1980s.
- Innovation - To keep the competition away
especially from retailers lie Amazon the click and collect service
& all the other new ways to get more returns have been the key
aspect of their supply chain management.
- Investment in Information Technology & new
processes: It has constantly added new technology to its
supply chain management. Walmart was able to deliver high value at
low prices to its customers.
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