Question

Determine how a strategic plan can be communicated to internal and external parties.

Answer 1

Internal and external communication strategy : A company should communicate well with internal and external parties on how it handles good neighborly relations. For this,the company should produce a communication plan which including :

1. Raising awareness,informing and training employees and subcontractors : Employees and subcontractors are key players of company and their actions,attitudes and communication can influence the company credibility and its relations with neighborhood. So the context of the company should be well understood by them.For this,they should be awared by : Raising the employees and subcontractors awareness of their roles as the company ambassodors and representatives.

2. Establishing a system for gathering employees perception and knowledge : By establishing this process,the employees can be easily communicate any revelant information likely to affect the company reputation or its good relation with the neighbourhood.

3.Developing communication plan for the company : A communication plan should include : Assesing the revelance of producing a communication ; Determining the people responsible for the communication plan; Determining the objectives of the communication plan ;Deciding on the messages and content of the communication plan ; Identifying the target audiences ; Choosing the communication tools ; Developing an implementation timeline for the communication plan; Monitoring the communication plan .

4.Setting up a Liaison Committee : Liaison commety,is a group made of representatives of the company,the taakeholders and the community in general. This grop serves as intermediery to faster dialogue and develop lasting and harmonious relations between different parties. To set up a Liaison Committee.this initiatives can be taken :

Drawing up the Liaison committee mandate ; Identifying citizens and other stakeholders who will be part of the Liaison committe ; Setting the frequency and format of the meetings ; Presenting the pparticipants with the improvements made to the processes ,the nuisances resulting from the company actitities and vthe list of actions taken to reduce,and,if possible,eliminate these nuisance; Inviting the the participants to share their concerns and validate the list of nuisance ; Inviting the participants to suggest the solutions; Inviting external experts,NGOs,the local medisa,the provincial MNA or the federal MP ; Establishing the degree of transparancy that will apply to the information provided during the Liaison committee meetings.