Question

What are some rituals (religious, educational, social, etc.) that you have experienced? What artifacts or products were part of that ritual? How did marketers influence the choice of these artifacts?

Answer 1

The some of the rituals I have experienced are the Indian religious festivals and the ritual to celebrate when the kid first learns to write something from his/her dad. These two types of rituals are very common in India and people believe in them. The some of the products used in these rituals that also have a marketing presence in the market are the oil used to cook good, the perfume sticks for worshipping the god, pen, blackboard, and chocolates. The people in India always go with the products that are there in the market for a very long time. These products have made a very big impact on the minds of the people. They have been able to build an emotional relationship with the people. When people think about buying these products, they will automatically picture certain brand names in their mind and they do not like to experiment with these products when they are buying. Brands like Gold Winner Oil, Nataraja pencils, Cadbury chocolates, Reynolds pens, and Vasu perfume sticks are the major names in the market and the people are buying them for a very long time. So the marketers have done an excellent job to attract and create a loyal customer base for the company. They tell how these products can add value to the lives of the people with an emotional feel to it. Indian get close to the brand very easily and they remain to the brands for a long time. So the marketing activity has definitely made a huge impact on the minds of the people.