Question

There is a multi-cuisine restaurant which offers fast food along with Indian, Mexican, and Chinese food which mainly focuses on students and communities from these countries. There are international student chefs from these communities who will prepare cuisines from these respective countries on a weekly basis.
Firstly, as a business what will be the 3 problems you will try to solve via these services? Essentially, why does this company exist?
Secondly, what are the Unique value proposition – What makes this product/service unique? Your philosophy and/or purpose. This guides your actions, spells out your overall goal, and guides decision-making. Also, describe your product/service in detail, focusing on customer benefits.

Answer 1

1) The service of a multicuisine restaurant would solve a lot of problems
a) Accessibility of healthy and convenient food. As service is focused around students who may find it tough to prepare food for themselves or have someone do it for them. thus, this service can give them a convenience
b) Making available different cuisines - Usually a restaurant serves one particular cuisine and a foreign student may miss his/her local taste in a foreign land. Thus, multicuisine service gives a way to savor local tastes.
c) Having authentic taste - Even if a lot of restaurants have multi-cuisine options, still the authenticity of it is missing. By having international student chefs from the community, the authenticity of it can be maintained. Thus, Indian cuisine would be prepared by Indians and the same for Italian and Chinese.

Thus, this company exists to solve all the above problems. Using students chefs would keep the prices low, and since it is every week. Most of the staff would be part-time or students, hence more of a community kitchen. For starving students, this would be a major attraction to have hygienic food and local taste.

2) The unique value proposition is multi-cuisine, made by local people from those communities. Prepared by students for students would keep prices low. Also, students would better understand the taste requirements of their age, then someone else.
Thus, these all make the service unique, as usually restaurants are run regularly for-profit basis. Often promotes one particular cuisine and is prepared to keep mind the larger customer base.

In the given service, the food is selling point and may not be the ambiance of it.

The philosophy is simple, students in a different culture or country often find themselves alone, especially in food requirements. An Indian visiting a European country may want to savor his local taste of curries, rather than Pizza or Pasta. Plus, he would like to have the convenience of having it, apart from the authenticity at affordable rates. He may even want to taste authentic food from other communities too. Hence, this concept would be profitable and successful.

The idea of keeping the price low is considering the customers ie. students, who are mostly debt-ridden. Thus, service that every week provides an environment where people can not only taste their local food but can also the cuisine of other cultures. Being a student-driven, its taste would also be liked by the students.

The customer benefits are great food, authentic local taste, and affordable rates