Question

Select three services: one high in search attributes, one high in experience attributes, and one high in credence attributes. Describe what product characteristics make them easy or difficult for customers to evaluate and suggest specific strategies that marketers can adopt in each case to facilitate evaluation and reduce perceived risk.

Answer 1

Search attribute is a method that customers can utilize to assess the service prior to making the choice to buy.the instance of service that's full of search attribute. Like Clothing when you see there are lots of colours and also visit the shopping mall, make an attempt and layouts on then see whether you're satisfied or not.
Experience attribute is your experience which the customers could get after buying the service. A good example of an attribute is that when you purchase a holiday bundle and when you run from holiday either you receive a great experience or bad experience after the purchase.
The credence attribute comes when customers confront trouble assessing the service after swallowing it, thereforethey will need to trust that the service is done"in the guaranteed amount of quality". A good instance of this could be receiving skilled service like in the event that you've completed any offense and employ a lawyer but not certain your situation will be won by your attorney even after obtaining his services.
The features which make it hard for customers to appraise are their visibility means they're the grade of being reliable or of doing consistently well. Second customers desire services having the simplicity if they're not simple to use it induces difficulties to use. After customer service is the factor since you desire a good or service that could give customer service after the purchaseprice. It affects their purchasing decisions, When it isn't present. Like you purchase a bundle of holiday and the provider isn't helping you in the event that you've got an problem on holiday.
The entrepreneurs first supply demonstrations for services which could take some time to customers to believe like when the customer wants massage afterward it may offer free massage to the trail so he can make the choice. Marketers can empower customers to preview the service brochures, via sites. Have trained and proficient staff that can influence their choice like greeting themoffer high quality service at shop etc.provide 24/7 customer service, and extend a money-back warranty if the customer isn't satisfied like plan.