Question

In: Economics

Kofi Sarpong is privileged to participate in a three-month training programme at Rapperswil in Switzerland on...

Kofi Sarpong is privileged to participate in a three-month training programme at Rapperswil in Switzerland on
the production and sale of Snails. On his return to Ghana, Kofi has decided to venture into the production and
sale of Snails in the Ghanaian market. He is fortunate to have a partner who is willing to fund the business
since there are favourable conditions for producing the snails in Ghana. To ensure the success of the
investment, it is important that Kofi undertakes market research before committing the resources to
production.

QUESTION 2
Kofi Sarpong is privileged to participate in a three-month training programme at Rapperswil in Switzerland on
the production and sale of Snails. On his return to Ghana, Kofi has decided to venture into the production and
sale of Snails in the Ghanaian market. He is fortunate to have a partner who is willing to fund the business
since there are favourable conditions for producing the snails in Ghana. To ensure the success of the
investment, it is important that Kofi undertakes market research before committing the resources to
production.
Required:
Assume you have applied to Kofi Sarpong’s upcoming company as a Marketing Manager. As part of your
interview, Kofi has requested you to develop the Research Brief for the proposed research project. Develop
your research brief for Kofi Sarpong. (20 marks

Solutions

Expert Solution

As an applicant of Marketing Manager following research project is proposed to Kofi Sarpong

Profitability of snail marketing in Ghana

The market opportunity for snail farming in Ghana is huge but grossly underrated. Snails are a huge part of the diet in many parts of Ghana, although they are not always affordable and available all year round. If you rear snail in commercial quantity, hotels, and fast food restaurants will be your regular customers.

In Ghana, the prices of raw, matured snails go for $1 to $2 depending on the size. However, the annual demand for snail in Ghana cannot be overemphasized. The international trade in snails is flourishing. The USA imports more than $4million worth of snails annually from all over the world, including Ghana.

For many years now, snails handpicked from the farm or bush has been the only way to get snails to the market and dinner table. Currently, the demand for snail is higher than the supplies, an indication that the market potential of snail is inexhaustible, locally and internationally. Starting both small and large scale snail farming businesses in the only way to fill up the spaces between the demand for snail and its supply in Africa. Hence the market is widely flourishing.

Snail farming in Ghana requires low capital and the working capital may be very little as compared to other Animal rearing business.

Benefits of snail farming in Ghana

1. It is easy to run.

2. It is very profitable.

3. It is environmental friendly also.

4. They are highly productive.

5. Snails are Low in fat and cholesterol therefore healthy.

6. Snails are Highly medicinal and used for health related products.

7. It Has traditional healing benefits.

8. A good export opportunity to various nations.

How To Set Up a Profitable Snail Farming

1 . firstly, secure an environment Suitable for Snail Rearing.

2. Consider The Type Of Soil for snail farming, The most preferable soil for snail is sandy-loamy soil with little water holding capacity. Clayey soil and acidic soil should be avoided.

3. Build the snail house for the snail.

4. Get your Snails readied For Farming.

5. Purchase your Snail Food and Feeding or You can look for foods around your environment.

6. Harvest your snail when they are grown up.

7. Market your snails to market women, shops, restaurants, hotels or interested buyers in Ghana.

How To Succeed Faster In Ghana On Snail Farming

1.Kofi and partners Have To Be Determine: Every business has challenges, So you have to be determined to succeed.

2. Have a Business Plan: For setting up a snail farming in Ghana, Kofi and partners need to have a business plan.

Every successful business requires a successful plan and Good strategies.

3. Be Accountable for the risks.

Requirements Needed To Start a Snail Farming

1.A Little Capital

2. Suitable Environment

3. Well constructed snail cage and home for them.

4. Marketing strategies/plans

You can start small and Grow Big, It is a very lucrative business to venture in…However, it is advised yto venture into this business.


Related Solutions

Kofi Sarpong is privileged to participate in a three-month training programme at Rapperswil in Switzerland on...
Kofi Sarpong is privileged to participate in a three-month training programme at Rapperswil in Switzerland on the production and sale of Snails. On his return to Ghana, Kofi has decided to venture into the production and sale of Snails in the Ghanaian market. He is fortunate to have a partner who is willing to fund the business since there are favourable conditions for producing the snails in Ghana. To ensure the success of the investment, it is important that Kofi...
Why is staff training and development needed in an organisation? Explain the training and development programme...
Why is staff training and development needed in an organisation? Explain the training and development programme being implemented in your organisation or any organisation you are familiar with.identify the weaknesses of the programme and suggest measures to overcome them. Briefly describe the organisation you are referring to.
A company wished to know if the training programme that they developed for a particular task...
A company wished to know if the training programme that they developed for a particular task was effective. 20 employees were timed performing the task before and after the training. The times were recorded and are given in Table 1. Table 1 Time spent performing the task (in minutes) Before training After training 27 24 28 23 22 20 26 24 21 21 31 24 29 24 27 23 29 22 29 25 28 23 28 24 28 25 27...
You are responsible for developing a supervisory training programme for a company. The following table shows...
You are responsible for developing a supervisory training programme for a company. The following table shows the relationships between the activities that must be completed, along with estimates of the durations in days. Table 1: Activity Times and Predecessors Activity Immediate Predecessors Optimistic Time (a) Most Likely time (m) Pessimistic Time (b) A - 3 7 13 B - 5 10 17 C A,B 3 5 8 D C 5 12 14 E C 2 5 9 F E 2...
How do you convince a reluctant care professional to participate in cultural proficiency training?
How do you convince a reluctant care professional to participate in cultural proficiency training?
I study mathematics-economics in the second year of a bachelor programme: I’m one month into the...
I study mathematics-economics in the second year of a bachelor programme: I’m one month into the course “Analysis I”. I would like to get more familiar with certain subjects. For a reasonable answer for this Q&A, I’d like a formal definition, a simple example/proof and summary of the mentioned subject. The subject is Fourier series.
I study mathematics-economics in the second year of a bachelor programme: I’m one month into the...
I study mathematics-economics in the second year of a bachelor programme: I’m one month into the course “Analysis I”. I would like to get more familiar with certain subjects. For a reasonable answer for this Q&A, I’d like a formal definition, a simple example/proof and summary of the mentioned subject. The subject is differentiability of one real function of one variable.
You have three lines of training modules: Company Training (CT), On-line Training (OT), and Academic Training...
You have three lines of training modules: Company Training (CT), On-line Training (OT), and Academic Training (AT). For each sold CT, you will receive $1,000 in revenue, while for each sold OT, you will receive $800 and for each AT, you will receive $700. Each module lasts for one month. To deliver the module CT, UQ-HDTC requires 100 hours of data scientist and computer programmer time. The module OT requires 300 hours of data scientist and 500 hours of computer...
The two-month interest rates in Switzerland and the United States are, respectively, 1% and 2% per...
The two-month interest rates in Switzerland and the United States are, respectively, 1% and 2% per annum with continuous compounding. The spot price of the Swiss franc is $1.0500. The futures price for a contract deliverable in two months is also $1.0500. What arbitrage opportunities does this create? What would be the risk-free profit made by the arbitrageur?
Describe your educational background for your role, and how your education and training has enabled you to participate in this case.
CASE STUDYPamela is a patient of Muslim faith, living in Boston MA, with late stage melanoma. She is experiencing a variety of issues that impact her health. When you meet 45 year-old Pamela, she informs you that she is a lesbian and has been in a committed relationship with Elizabeth for 15 years. Pamela and Elizabeth are the primary parents for two children, George who is 20 and Laura who is 18 from Pamela's previous marriage, both whom are living...
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT