Question

Kofi Sarpong is privileged to participate in a three-month training programme at Rapperswil in Switzerland on
the production and sale of Snails. On his return to Ghana, Kofi has decided to venture into the production and
sale of Snails in the Ghanaian market. He is fortunate to have a partner who is willing to fund the business
since there are favourable conditions for producing the snails in Ghana. To ensure the success of the
investment, it is important that Kofi undertakes market research before committing the resources to
production.
Required:
As Kofi Sarpong you should undertake the Following:
a). Develop a research topic for the proposed research.
b). State the research problem.
c). Outline four (4) appropriately framed research objectives that this study would address
4 marks)
d). Using subject data only, set ten (10) questions appropriate for gathering information to address the
research objectives.
Total

Answer 1

Answer:-

a) Research subject:

"Assurance of the size of demand for the Snails in the Ghanaian market and the properties required by the customers in snails in Ghana"

b) Research issue:

Before making the interest in the assets required for the production of the snails in Ghana, it is important to recognize the objective customers and their prerequisites of the snail.

It is likewise essential to confirm that what trademark is required by the customers in Ghana in snails so that Jeff Benz could examine the limit and the innovation required for the production of the snails.

c) Research goals:

1. To decide the segment subtleties of the customers of the Ghanaian market.

2. To decide the demand of snails by the customers in Ghana.

3. To decide the traits and normal for the snails required by the customers of the Ghanaian market.

4. To decide the limit and the innovation required to deliver the adequate measure of snail to fulfill the demand of the customers of the Ghanaian market.

d) Research questions:

1. What is your age?

2. Where do you live?

3. What number of individuals are there in your family?

4. What is your month to month pay run?

5. What is your normal month to month acquisition of snails?

6. Is the measure of your buy fixed or does it change?

7. What is your impression of value in snail?

8. Do you like to spend more the snails that have the best quality?

9. Which trademark or traits you see the most while purchasing the snail?

10. Which trademark or ascribes you attempt to maintain a strategic distance from and disregard while purchasing the snail?