Question

• What is content marketing? How is it different than traditional writing or marketing?
• What is micro-content?
• What is the inverted pyramid style of writing?

Answer 1

Content marketing refers to a marketing approach which focuses on making as well as sharing useful contents to attract audience and increase their interests in certain products and services through online materials like videos, blogs ,emails, articles , and posts on social media.

The traditional marketing and content marketing have the same goal of influencing consumers.Traditional marketing is different from content marketing in that content marketing uses social media, videos blogs etc to attract customers instead of getting on face to face as traditional marketing. Traditional may be in different forms like ads in newspapers,magazines, radios , televisions as well as direct mailings.It gives the message forcibly to a large number of customers.Content,marketing on the other hand , do not advertise forcibly and instead gives freedom to the consumers to find their desired content at their convenience.Content marketing try to educate viewers about the product and help them to take decision while traditional marketing gives only information about the product.Content marketing helps in starting a conversation with the customers and entertains queries but traditional have one way communication with customers , Content writing help customers find which strategy is working and spend more time on it whereas traditional are more static.Lastly content writing involves less cost than traditional.

Micro content has two meanings, firstly as Jacob Neilson says, it means small groups of words that give a clear idea of the content of the web page . He included article head lines , page titles etc.The second interpretation is small information words which can be used on their own or in many contexts , which may include instant messages ,blog posts etc.  

Inverted pyramid is a metaphor which is generally used by journalists as well as by the writers, which shows how an important information in order to give priority, can be written in a text .As for eg writing an important news report. It is thus used in writing important news,editorial pages,blogs etc.