Question

What are the national factors driving the internationalization of the media industry? What are the core business factors pushing this trend? For example, the growing middle class in emerging markets? And is the trend largely focused on the export of US content to new audiences abroad?

Answer 1

Political as well as different economic factors are one of the most important factors which are influencing media in the international state. Internationalisation of the media is literally depending on the viewership and its influence as well as effect on the overall economical state of an organisation or a country.
Growing economic business possibilities as well as technological advancement which is providing a better platform for different businesses to advertise themselves in different countries for increasing their overall business in the specific segment is also major reason of media going International. Definitely current trend is set to export the specific information into the international market from the United States of America as most of the revenue generation is available in different part of the globe which is extremely effective for American companies to describe and developing and strategy for a specific exportation of content to new audience in different countries.