Question

You wish to compete in the super premium ice cream market. The task is to determine the wants of the super-premium market and the hows (attributes) to be met by their firm. Use the house of quality concept.

Market research has revealed that customers focus on four factors as significant when making a buying decision. A “rich” taste is most important followed by smooth texture, distinct flavor, and a sweet taste. From a production standpoint, important factors are the sugar content, the amount of butterfat, low air content, and natural flavors.

Answer 1

Many factors,including the flavour,body and texture,melting quality and colour the overall acceptability of the icecream by the customer.If we talk about thequality concept ,appearance of the product influance the customer.Appearance of the package is important because obviously if the package is not attractve,customer will not buy it.The quality of the icecream itself will never be evaluated if the package does not attract interest.

Quality also includes the colour of the icecream Agood start has been made in producing a readily acceptable product when it has been made to look delicious.Once the icecream is whetted and delightful flavour is anticipated,customers are psyclogically ready for a delicious taste sensation.So flavour is the most important factor.

Texture characteristics of the ice cream are important specially smooth,creamyetc.

Butterfat contributes a mellownessand flavour.

Composition control is essential in obtaining and maintaining quality. The ice creams indgredients serve specific functions in supplying the characteristic properties of the final product.