How important is unique packaging and novel food design in attracting health-minded consumers ?

How important is unique packaging and novel food design in attracting health-minded consumers ?

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Expert Solution

Packaging can be considered as one of the most important component of marketing where it is at most important when it comes to the case of food and marketing food products. When you consider health minded customers, packaging can be considered vital because they actually get to generate the product information and and the target market of the product along with its uniqueness and it is used to protect the product as well. By unique packaging levels and the usage of material such as avoiding plastic for the packaging but can get to give the consumer and idea that this food is actually taking all the aspects into consideration right from the ingredients to the packaging to to deliver a healthy output to the the customer and the food design should get to convey the message properly such as the mentioning of the ingredients where you should detail about how the ingredients could help you in maintaining yourself fit and healthy on the package. With this, the idea about the product can be properly reached to the customer especially the ones who are health minded.

Rahul Sunny answered 11 months ago

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