Question

Ryan Brown discussed how important Maslow's hierarchy is in understanding how consumers approach and prioritize their needs. Which is the correct order of this hierarchy?

Group of answer choices

​physiological, safety, love and belonging, esteem, self-actualization.

self-actualization, physiological, safety, love and belonging, esteem,

physiological, safety, esteem, self-actualization, love and belonging

​safety, physiological, love and belonging, esteem, self-actualization.

Answer 1

Physiological, safety, love and belonging, esteem, self actualisation

According to Maslow, human needs can be classified into five categories and can be arranged in order of their importance or priority. This arrangement of human needs according to their priority is called hierarchy of needs.

1. Physiological needs - These include the need of air, water, food, sleep etc. These are the most basic needs and must be satisfied before all other needs.

2. Safety needs - These include physical safety against danger (fire, accident etc) and economic security against old age, sickness etc.

3. Love and belonging - This is also knows as social needs. Man is social in nature. He needs love, affection, a sense of belonging, association, friendship, with others.

4. Esteem needs - These include self esteem and esteem of others. Esteem means self confidence, self respect etc. Esteem of others means power, prestige, status, recognition and respect from others.

5. Self actualisation needs - Self actualisation needs refer to need to grow and self fulfilment. These needs are psychological and infinite because there is no limit to progress.