Question

what makes healthcare consumers unique and how will that uniqueness impact the manner in which you communicate and interact with them

Answer 1

Ans:-Health care is different from other goods and services: the health care product is ill-defined, the outcome of care is uncertain, large segments of the industry are dominated by nonprofit providers, and payments are made by third parties such as the government and private insurer.

Consumer health information is intended for potential or current users of medical services (all of us!). It is designed to be educational, and can help individuals make decisions about health-related behavior and medical treatments.
In Health Care Survey, we find that consumers are increasingly requiring “greater personalization; transparency in network coverage, medical prices, and bills; convenience; and more engaging digital experiences and capabilities.

Another factor that makes health care different from most other goods and services is that it is simultaneously an investment. The money consumer spends on being healthy today will also benefit the consumer in the future. Another key characteristic of health care is that demandis relatively inelastic .