Question

To “optimize” for SMM means to make everything from a user’s profiles.
Do you agree or disagree with the article below? Why?

More than 70% of US businesses (https://sproutsocial.com/insights/instagram-stats/) currently use Instagram and many expect that number to rise. Whether it’s highly engaging photos or breath-taking videos, Instagram is the home of visual content.

The only problem is, just like Facebook, it’s getting harder to organically appear in front of your followers. Instagram says more than 80% of users  (Links to an external site.)follow a business on the app–so why not make sure you’re reaching out to them in the best way possible?

If you’re still not convinced, our Sprout Social Q1 2017 Index (Links to an external site.) found 67% of Gen Xers and 60% of millennials say they’re more likely to make a purchase from a brand they follow. Don’t sleep on the power of social media–especially Instagram. Here’s some of the critical data we pulled from our customers using Instagram:

• The best time to post on Instagram is Wednesday at 3 p.m., Thursday at 5 a.m., 11 a.m., and 3 to 4 p.m. and Friday at 5 a.m.
• Thursday is the best day to post to Instagram.
• The safest times to post to Instagram are Tuesday through Friday 9 a.m. to 6 p.m.
• Sunday is the least engaging day for Instagram.

What We Learned

This data shows us some very interesting trends with Instagram engagement. For starters, some of the highest engagement was at 5 a.m. Tuesday through Friday. More likely than not, this is from people waking up and checking their phones first thing in the morning.

Other high engagement times include the middle of the day on weekdays. Instagram users under 25 spend approximately 32 minutes a day (Links to an external site.) on the app–so think of all the midday lulls when users are picking up the phone to check their feed.

Weekends are not necessarily that far off from weekday engagement. Afternoon brunches, hangouts and other events still have people on their phone through the day. However, engagement falls off dramatically early Sunday and Monday in the a.m.

Answer 1

The article gives verified and evidence-based insights into to modern trends in customer choice and the need for or making marketing and advertising campaigns specific to social media in order to to give visibility to the brand. Thus the power of social media in creating brand visibility among new generation of customers cannot be ignored and the assertion that brands must take cognizance of the capacity of social media for their advertising is correct.

Separated from previous models of television and newspaper advertising the new age advertising primarily focus on New age customers. It is not to say that advertising on social media does not bringing customer from previous generation but the greater density of customers that a brand attracts through social media are new generation people. Given that already 70% of US companies are harnessing the power of social media to increase their brand visibility and thereby sales it is inevitable that the balance of 30% shall adopt to marketing on social media. However the share of marketing revenue distributed between various platforms of advertising spent by various companies may differ drastically based upon the product or services they are offering. Since a larger portion of social media customers comprise young people brands relevant to interests and purchasing power of young people are more likely to spend a greater share of their marketing revenue on social media platforms as compared to those brands which have a much wider audience.

Studies towards what kind of customer realize action happens as a result of advertising on social media specially among customers who are following a set of brands will give greater insight as to the efficacy of social media advertising. A lot of people are aspirational and therefore follow a lot of brands to keep watch of new offerings however they may not be in requirement or capacity of purchasing products from brands that they follow. Nevertheless it cannot be denied that brand following will lead to higher level of customer realization.

Once enough research is done into efficacy of social media in converting followers into customers one may see a trend of de-saturation of companies from social media. Perhaps lot of brands may not come out of social media completely but may choose to reduce their marketing spend on social media platforms. On the other hand there will be products and brands which will continuously increase their marketing spend on social media advertising based upon favorable results of follower to customer conversion.

Eventually social media advertising to shall find its saturation point just as print and televised media did a few years ago. So we can say that in the short term the engagement of brands on social media will increase up to saturation point, peek and stabilize for some time and then give way to new form of advertising.

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