Question

Search for any 15 mission statements of any institution of your choice.

Required:

a) Present these statements verbatim

b) Critique each of the mission statements regarding whether or not how each is constructed meets best practice

Answer 1

Answer a:

Following are the 15 mission statements of the companies:

1. Life is Good: To spread the power of optimism.

2. sweetgreen: To inspire healthier communities by connecting people to real food.

3. Patagonia: Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.

4. American Express: We work hard every day to make American Express the world's most respected service brand.

5. Warby Parker: To offer designer eyewear at a revolutionary price, while leading the way for socially conscious businesses.

6. InvisionApp: Question Assumptions. Think Deeply. Iterate as a Lifestyle. Details, Details. Design is Everywhere. Integrity.

7. Honest Tea: To create and promote great-tasting, healthy, organic beverages.

8. IKEA: To create a better everyday life for the many people.

9. Nordstrom: To give customers the most compelling shopping experience possible.

10. Cradles to Crayons: Provides children from birth through age 12, living in homeless or low-income situations, with the essential items they need to thrive – at home, at school and at play.

11. Universal Health Services, Inc.: To provide superior quality healthcare services that: PATIENTS recommend to family and friends, PHYSICIANS prefer for their patients, PURCHASERS select for their clients, EMPLOYEES are proud of, and INVESTORS seek for long-term returns.

12. JetBlue: To inspire humanity – both in the air and on the ground.

13. Workday: To put people at the center of enterprise software.

14. Prezi: To reinvent how people share knowledge, tell stories, and inspire their audiences to act.

15. Tesla: To accelerate the world's transition to sustainable energy.

Answer b:

The mission statement’s critics are given below:

1. Life is good: The mission statement is constructed in such a way that it shows their commitment of spreading the power of optimism in the society.

2. Sweet green: their mission statement shows their commitment for the sustainability and equilibrium between the hectic life of the individuals and their health associated with the quality of foods that they are consuming.

3. Pantagonia’s mission statement shows that they want to conduct the business ethically by taking into consideration the personal purpose of the company as well as that of the society in which they are operating.

4. Mission statement of American express shows their commitment to be the world's most respected service brand. This shows that they are committed to excel in each functional departments of their company so as to deliver value to the customers.

5. Mission statement of Warby Parker shows that they want to be the leader in the industry on the basis of price they charge to the customers.

6. Mission statement of Invision App shows that they want to develop the lifestyle of the customers where they take the logical decisions on the basis of logical reasoning.

7. Mission statement of Honest Tea shows that they want to excel in terms of the taste of their product along with focusing on the health of their customers.

8. Mission statement of IKEA shows that they want to increase the standard of life of their customers.

9. Mission statement of Nordstorm shows that they want to increase the experience of the customers when they make shopping.

10. Mission statement of Cradles to Crayons shows that they want to engage themselves in the social of assisting the children who are deprived of the basic needs for their schooling.

11. Mission statement of Universal Health Service Inc. shows that they want to excel in the services and experience that they would provide in the health service sectors to the various stakeholders.

12. Mission statement of JetBlue shows that they want to increase the flying experience of their customers.

13. Mission statement of Workday shows that they want to lay an emphasis on the human resource of their company and the people who are associated with their business.

14. Mission statement of Prezi shows that they want to provide the skills to the people on influencing their audiences through their verbal and non verbal acts.

15. Mission statement of Tesla shows that they want to promote their products as environment friendly.