Please give an example of a product, that you use on a
regular basis for which some of the cost of production or
consumption are externalized, also explain why this
is.
What will be the long-term cost for or impact on society
of this externalization?
How much more would you be willing to pay for that
product in order to have all costs factored into the
price?
Please give an example of a "real-world" firm, which is
particularly strong (or weak) in that
category Such as human, Innovation and creativity and
Reputation
Intangible Resources
Human
• Experience and capabilities of employees.
• Trust.
• Managerial skills.
• Firm-specific practices and procedures.
Innovation and creativity
• Technical and scientific skills
. • Innovation capacities.
Reputation
• Brand name.
• Reputation with customers for quality and reliability.
• Reputation with suppliers for fairness, non–zerosum
relationships.