Please give an example of a "real-world" firm, which is particularly strong (or weak) in that...

Please give an example of a "real-world" firm, which is particularly strong (or weak) in that category Such as human, Innovation and creativity and Reputation

Intangible Resources

Human

• Experience and capabilities of employees.

• Trust.

• Managerial skills.

• Firm-specific practices and procedures.

Innovation and creativity

• Technical and scientific skills

. • Innovation capacities.

Reputation

• Brand name.

• Reputation with customers for quality and reliability.

• Reputation with suppliers for fairness, non–zerosum relationships.

Expert Solution

Rahul Sunny answered 2 years ago

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