Question

1. Matrix questions

a. Questions in a questionnaire that allow the respondent to answer in his or her own words.

b. Sets of questions in a questionnaire that use the same set of response categories.

c. Questions in a questionnaire that force the respondent to select from a list of possible responses.

d. Questions in a survey that depend on the responses to earlier questions or which have questions dependent on them.

  

       2. In the study in the previous question what would be the primary independent variable?

a. The increase in the proportion of nonsmokers in the US

b. The frequency of presentation of the campaign advertisements

c. The cost of the advertising campaign

d. The rate of lung cancer in the population

3. What is an open-ended question?

a. Respondent is asked to select answer from the list provided

b.Respondent is asked to provide own answer

c.None of the above

d.All of the above

4.Unobtrusive measures

a. A process in which numbers are assigned according to rules of correspondence between definitions and observations.

b.The study of physical traces, archives, and observation without participation.

c.The process of figuring out how to measure concepts using empirical evidence.

d.The challenge of collecting data without it being effected by certain external obstructions.

5. Observers can play any of several roles in field research. The _________ studies a social process without becoming part of it in any way.

a.Complete participant

b.Complete observer

c.Participant-observer

d.Observer-participant

Answer 1

1. (b) Matrix questions Sets of questions in a questionnaire that use the same set of response categories: Matrix questions are very similar to likert scale questions. It uses a standard scale to record answers to different topics. It is basically a multiple type question that is presented in a grid or matrix. One such example is given below:

How would you rate the services?

	Bad	Poor	Fair	Good	Excellent
Food Quality
Hygiene/cleanliness
Parking
Ambience

1. (c) Independent variable is a variable that does not depend on any other factors and their existence is not affected by any other factor. Dependent variables depend on other factors and a change in that factor can lead to change in dependent variable. Cost of advertising campaign is an example of independent variable because it is not affected and there is no change in the cost unlike other options where increase, rate and frequency is given making them dependent variables.
2. (b) Open ended questions are the questions in the questionnaire where the respondents are asked to give their own answer based on their knowledge and feeling. The question begins with why, how and are like “Tell me what do you think about...”. This type of question is an effective way to have a meaningful answer.
3. (d) Unobtrusive method is a way of data collection in which researcher does not enquire directly like in questionnaire and interviews. It is done with mere observation and without the knowledge of respondents. This means it is a challenge of collecting data without the participant being affected by certain external obstructions.
4. (b) Complete observer is the scenario where the researcher is not involved in the data collection in anyway. He is not seen by the participants, neither noticed. Other three observational roles require participation of researcher in one way or other.