Question
In: Statistics and Probability
1. Identify the errors in the Questionnaire and suggest the revised questions 2. Mention for each...
1. Identify the errors in the Questionnaire and suggest the
revised questions
2. Mention for each question the scale of measurement (Nominal,
ordinal, interval, Ratio)
BUSINESS WORLD
"Business World", a fortnightly magazine, is published from Bombay. It is brought out by management of Anand Bazaar Patrika Limited, Calcutta. In accordance with the decision taken in the annual editorial workshop of Business World held in early May 1986, a questionnaire was printed in some issues of Business World to know what readers thought of this magazine. By undel1aking a survey of this type, the management hoped to ascertain the strengths and weaknesses of the magazine. This would enable it "to tailor Business World to readers' requirements".
Questionnaire
Name: _________________________________________________________________________________________
Profession:______________________________________________ Designation:______________________
Age;.................................. City:..................................................................... ,........................ ..........
Income:_____________
1. Which of these business magazines do you read? (please tick)
|
Regularly |
Occasionally |
Irregulgularily |
|
|
Economic Times |
|||
|
Financial Express |
|||
|
Business Standard |
|||
|
Business World |
|||
|
Business India |
|||
|
Fortune India |
|||
|
Update |
|||
|
Others (specify) |
2. My areas of interest are (Please tick. one or more)
|
Corporate and business affairs |
( |
) |
|
Economic policy and development |
( |
) |
|
Political affairs |
( |
) |
|
People and lifestyles |
( |
) |
|
Art literature |
( |
) |
|
Investments |
( |
) |
3. Rank the following magazines on a I to 5 scale (5 for very good, I for poor) for the following a!tributes:
|
Business World |
Business India |
Fortune India |
Update |
|
|
1. Timeliness of information |
||||
|
2. Depth of information |
||||
|
3. Range of information |
||||
|
4. Depth of analysis |
||||
|
5. Language and style of presentation |
||||
|
6. Quality of printing and visuals. |
4. How much time do you spend in reading an issue of Business World?
--------------Hours
5. How much of Business World do you read? (Please tick one)
(I) The entire magazine
(2) More than half the magazine
(3) More than a quarter of the magazine
(4) Less than a quarter of the magazine
6. Which of these features in Business World do you usually find interesting and read? (Please tick one or more)
|
(I) Cover Feature |
( |
) |
(7) Editorial |
( |
) |
|
(2) Spotlight |
( |
) |
(8) Company News & Events |
( |
) |
|
(3) Business News |
( |
) |
(9) International Briefs |
( |
) |
|
(4) In the News |
( |
) |
(10) Entrepreneurs |
( |
) |
|
(5) International News |
( |
) |
(11) Leisure |
( |
) |
|
(6) Off Stage |
( |
) |
7. Which of these specialist pages in Business World do you read and find interesting? (Please look at the shoulder heads inside the magazine pages if you are not sure.)
|
(a) |
Political comment |
(g) |
Careers and professionals |
|
(b) |
Banking and finance |
(h) |
Media trends |
|
(c) |
Econom ic comment |
(i) |
Book serial |
|
(d) |
Taxation |
Ci) |
Business information |
|
(c) |
Management |
(k) |
Marketing |
|
(I) |
Computers |
(I) |
Investment |
8. In order to suit my requirements better, Business World should have
Fewer main features stores ( )
The same number of main feature stories ( )
At least one more main feature story ( )
9. The lead features (cover and spotlight) should be
Shorter ( )
Same length ( )
Longer ( )
10. Business World's coverage of the following items (Please tick one column for each entry):
|
Is adequate |
Needs to be reduced |
Needs to be expanded |
|
|
Technology |
|||
|
Marketing |
|||
|
Management |
|||
|
Corporate Finance |
|||
|
Investment/Stock Markets |
|||
|
Book Reviews |
|||
|
Economic Policy |
|||
|
Policy Analysis |
|||
|
Corporate Performance |
|||
|
Corporate Case Studies |
|||
|
Behaviour |
11. Do you buy your copy of Business World from the News-stands or are you a subscriber?
a) News-stands b)Subscriber
I f (a), do you find it difficult to get a copy of Business World on the news-stands')
Yes ____ No _______
12. How soon after the magazine is published each fortnight do you receive your copy of Business World?
1 ~ 3 days 3 - 6 days
6 - 12 days Longer than 12 days
13. Do you have any other suggestions to improve Business World
Solutions
Expert Solution
Here the revised questionnaire is ought to be as:
Note:
A good questionnaire must possess the following important characertistics:
Questions should be relelvant to the subject.
The number of questions must be limited.
Questions should not be dubious in meaning.
Multiple choice questions should mostly be included.
Name: [nominal data] _____________________________________________________________ Age;..........[ratio]........................
City:..........[nominal].......................
Profession:_____[nominal]______________________________________
Income-________[ratio]_____________________________________
(note:-designation is not needed for this survey)
1. Your areas of interest are (Please tick. one or more)
Corporate and business affairs
Economic policy and development
Political affairs
People and lifestyles
Art literature
Investments
(all questions should either be in first person or second person)
[nominal data type]
2.Which of these business magazines do you read? (please tick)
1.regularly
2.occasionally
3.irregularly
Business world
Financial express
Economic times
Business standard
Business India
Fortune india
update
Others (specify)
(here your own newspaper should be preffered to be at the top)
[here the data type is of ordinal type]
3. Rank the following magazines on a I to 5 scale (5 for very good,4 for good,3 for fair,2 for poor, I for very poor) for the following a!tributes:
Business World
Financial express
Economic times
Business standard
Business India
Fortune India
Update
Others(specify)
1. Timeliness of information
2. Depth of information
3. Range of information
4. Depth of analysis
5. Language and style of presentation
6. Quality of printing and visuals.
(the scale should be explained in details amd all the newspaper names mentioned earlier should be included)
[ordinal data type]
4.How much of Business World do you read? (Please tick one)
(I) The entire magazine
(2) More than half the magazine
(3) More than a quarter of the magazine
(4) Less than a quarter of the magazine
[ordinal data type]
5. How much time do you spend in reading an issue of Business World?
--------------Hours_______minutes.
[ratio data type,since zero time is meaningful]
(better to be precise, if reads then onky one can specify the time)
6. Which of these features in Business World do you usually find interesting and read? (Please tick one or more)
(I) Cover Feature
(7) Editorial
(2) Spotlight
(8) Company News & Events
(3) Business News
(9) International Briefs
(4) In the News
(10) Entrepreneurs
(5) International News
(11) Leisure
(6) Off Stage
[nominal data type]
7. Which of these specialist pages in Business World do you read and find interesting? (Please look at the shoulder heads inside the magazine pages if you are not sure.)(tick the prefferd ones)
(a)
Political comment
(g)
Careers and professionals
(b)
Banking and finance
(h)
Media trends
(c)
Econom ic comment
(i)
Book serial
(d)
Taxation
Ci)
Business information
(c)
Management
(k)
Marketing
(I)
Computers
(I)
Investment
[nominal data type]
8. In order to suit my requirements better, Business World should have
Fewer main features stores ( )
The same number of main feature stories ( )
At least one more main feature story ( )
[nominal data type]
9. Business World's coverage of the following items (Please tick one column for each entry):
1. Is adequate
2.Needs to be reduced
3.Needs to be expanded
Technology
Marketing
Management
Corporate Finance
Investment/Stock Markets
Book Reviews
Economic Policy
Policy Analysis
Corporate Performance
Corporate Case Studies
Behaviour
[ordinal data type]
10. How soon after the magazine is published each fortnight do you receive your copy of Business World?
1 ~ 3 days
3 - 6 days
6 - 12 days
Longer than 12 days
[interval data type]
(please draw the tables. thank you)
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